What affects the desirability of a product?

What affects the desirability of a product?

They don’t buy or sell but they have an important influence on the purchase.

In today’s article we will talk about the different types of buying behavior and the importance of knowing how to create the right marketing strategies to gain the loyalty of these customers.

Buying behavior are the processes that customers use to choose, use, consume and purchase a product and service, this process includes the emotional, mental and behavioral responses of consumers.

Consumers behave very differently when they buy an expensive product or a product they are not familiar with. When the purchase risk is very high, they consult friends, family and experts before making the decision.

In complex buying behavior, the buyer will go through a learning process. He will first develop beliefs about the product, then attitudes and then make a well thought-out purchase decision.

Another type of buying behavior is dissonance reduction, i.e., when the consumer has difficulty identifying the differences between a brand or is concerned about regretting his or her choice.

What factors influence a purchase or demand?

Personal factors, linked to the buyer’s age, stage of the family life cycle, occupation, economic circumstances, lifestyle, personality and other personal characteristics, influence his or her purchasing decisions.

How do consumers decide their priorities?

is determined by the relationship between consumer expectations and how he perceives the goods received. If the product does not meet expectations, then the buyer is not satisfied, if the product meets them; the buyer is satisfied, if the product exceeds expectations satisfied.

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What is the consumer’s influence?

Psychological factors already consumer buying behavior takes into account psychological factors and interference can be divided into: motivation, perception, learning, beliefs and attitudes. All these variables for each attribute, are the factors that influence buying behavior.

Affective Influence Strategies

With the advancement of the internet, we see that the consumer buying journey has completely changed, which leads marketing and sales teams to try to understand this new dynamic that motivates buyers, understanding how is the decision-making process and the choice of a brand or product.

It is important to direct efforts to attract the consumer’s attention, either through social networks, creating content of interest that focuses on the customer’s purchase decision, evaluating the affectivity of each channel.

In this scenario, marketplaces are actively growing worldwide, improving and simplifying people’s lives, maximizing sales and improving the user experience, facilitating the purchase decision process.

One of these aspects that clearly shows this is the increase in online purchases made through mobile devices. Among the countries where e-commerce is more developed, more than 83% of the population that has access to the internet uses a smartphone to access the web (Source: eMarketer, April 2019), and approximately 50% of purchases are made through mobile devices or apps.

How does consumer behavior influence product promotion?

When purchasing a promotion, beyond the attractiveness of the price, consumers look for their tastes and preferences to be taken into account. This means that a buyer does not buy just any product that is on promotion, but the one that suits what he is looking for and what he needs.

Why does the consumer buy?

The consumer will buy any product or service to satisfy one of two basic needs, sometimes even both. These two basic needs are: To avoid pain or loss. To obtain pleasure.

What factors influence lifestyle?

The basic factors that influence consumers’ lifestyles are of two types: external and internal; among the former are culture, demographics, social status, reference groups and family.

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Factors that influence the purchase decision examples

Data is a tool that every organization should take advantage of to generate insights that facilitate decision making. Discover how Big Data and business intelligence can benefit your sales.

Among other benefits of running a promotion is the fact that consumers buy a larger amount than normal to cover future needs. This means that people end up spending more money than they would if the promotion did not exist.

In fact, a promotion can be the right way to attract both shoppers who do not limit their spending and those who are very careful with their pocket, since promotions are always attractive and it is very likely that both types of customers cannot resist a good discount, a 2×1 or more product for the same price.

When purchasing a promotion, beyond the attractiveness of the price, consumers look for their tastes and preferences to be taken into account. This means that a buyer does not buy just any product that is on promotion, but the one that suits what he/she is looking for and what he/she needs.

What are the stages of consumer behavior?

It is divided into 4 stages: learning and discovery, problem recognition, solution consideration and purchase decision. Some sources present it in 3 stages: awareness, consideration and decision.

What are internal influences on consumer behavior?

Internal influences

Individual determinants are: Personality and self-concept, motivation and participation, information processing, learning and memory, attitudes.

How do product promotions work?

Promotions work because they are intended to encourage or stimulate the demand that is exercised on a temporary basis and on the basis of providing a tangible benefit to those for whom it is intended. Likewise, any promotion must have very specific objectives in order to be carried out.

Factors that influence the purchase decision pdf

Data is a tool that every organization should take advantage of to generate insights that facilitate decision making. Discover how Big Data and business intelligence can benefit your sales.

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Brands seek to attract buyers with sensations and emotions. Behind the product that a person puts in his cart there is a large team imagining how that person thinks, what his lifestyle is like, what he likes, what his family is like and what can move or influence him to buy a product.

For example, it is important to take into account how association works in the human brain, because when a person sees a reference that reminds him or evokes something from his past, he is much more likely to be inclined to buy it. Also, the way in which the eye travels through the image of a product, what does it see first? what is it that most attracts its attention? what does it see and what does it ignore from what the product’s packaging conveys?

This point seems simple, but it is definitive. 52% of consumer perception is directed to products that are in front of their eyes and 26% to what is within reach of their hands. Products outside this range are almost “dead ground”.